According to the policy adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be valid and up to date at all times. In addition, this information is publicly accessible on WHOIS lookup sites and while this may not be a problem for firms, it may not be very acceptable for individuals, since everybody can view their names and their personal street and email addresses, particularly in an age when identity fraud isn’t that unusual. That is why domain name registrars have introduced a service that hides the details of their clients without changing them. The service is referred to as Whois Privacy Protection. If it is active, people will view the details of the registrar, not those of the domain owner, if they make a WHOIS search. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it is still impossible to conceal your personal information with certain country-code extensions.